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Jake Pyne and his wife Stacey founded well renowned New Zealand streetwear brand Lower in 2001. Jake wanted to create a clothing brand that added to the New Zealand streetwear scene. Lower is known for its creative designs, relaxed style with hip hop culture influences. Music, and especially hip hop, has always been a passion of Jake’s. From its early underground surf/skate beginnings in Mount Maunganui, the company has grown from strength to strength to one of New Zealand’s top streetwear brands. Lower has recently done collaborations with well-established brands such as Champion, JanSport, and G-Shock.
Iconic Jeans and Heavy Weight Hoodies
Popular Lower items include the LoTown Rafshirt, a smart contemporary twist on the 90s classic flannel shirt. Another popular item is the iconic Lower Tees Leaner Jeans. It’s a tapered skinny fit jean with a dropped crotch and a bold graffiti style screenprint on the back pockets.
Recent Lower collections feature quality heavyweight cotton hoodies, tees and track pants with collegiate type either embroidered or screen printed. Many Lower designs feature the text You Know We Ain’t Limited LTD (Y.K.W.A.L.) which is the name of Lower’s parent company, a motto Lower lives up to.